"How will Internet commerce change my organization, now and in the future?" That's the burning question being asked by business and technology executives, and here are the answers. It explains step-by-step how to plan and implement successful Internet marketplaces by highlighting the major management and strategic considerations within a logical framework. It also includes insightful looks at dozens of thriving Internet ventures and "new intermediary" businesses. This book even maintains an associated Website for the latest ...

Opening Digital Markets 1998, McGraw-Hill Companies

ISBN-13: 9780070435421

2nd edition