Open Me Now: Direct Mail Envelopes That Work...and Those That Don't

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Open Me Now: Direct Mail Envelopes That Work...and Those That Don't - Lewis, Herschell Gordon
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If youre a student of selling by mail, you may have wondered why experts write book after book and magazine article after magazine article about letters ... and almost nothing about the envelopes housing those letters. The reason I do is one that becomes obvious the first time you create a brilliant, award-winning, irresistible direct mail campaign ... and it bombs. Whats wrong with these people? we cry. This was aimed right at them. They need it. The price is right. The letter is loaded with dynamite, and we spent a ton of ...

Open Me Now: Direct Mail Envelopes That Work...and Those That Don't 2008, Racom Communication

ISBN-13: 9781933199030

2nd edition

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