Online Marketing for Professional Services

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Online Marketing for Professional Services - Frederiksen, Lee W, and McVey, Sean T, and Montgomery, Sylvia S
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Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples ...

Online Marketing for Professional Services 2012, Hinge

ISBN-13: 9780982881934

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