Nudge, Nudge, Think, Think: Experimenting with Ways to Change Civic Behaviour

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'A pathbreaking book that for the first time brings smart policy insights into contact with creative, rigorous testing.This book sets the standard for all future scientific evaluations of "what works".' Donald P. Green, Columbia University, USA How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein's book Nudge drew on work from behavioural economics to claim that citizens might be encouraged through 'light touch interventions' (i.e.nudges) to take action.This ground-breaking ...

Nudge, Nudge, Think, Think: Experimenting with Ways to Change Civic Behaviour 2013, Bloomsbury Academic, London

ISBN-13: 9781780935553

Paperback

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Nudge, Nudge, Think, Think: Experimenting with Ways to Change Civic Behaviour 2011, Bloomsbury Academic, London

ISBN-13: 9781849660594

Hardcover

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