Nudge: Improving Decisions about Health, Wealth, and Happiness

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Nudge: Improving Decisions about Health, Wealth, and Happiness - Thaler, Richard H, and Sunstein, Cass R
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Citing decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.

Nudge: Improving Decisions about Health, Wealth, and Happiness 2009, Penguin Books, New York, NY

ISBN-13: 9780143115267

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Nudge: Improving Decisions about Health, Wealth, and Happiness 2008, Yale University Press, New Haven, CT

ISBN-13: 9780300122237

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