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Nonmarket Strategy in Business Organizations: A Global Assessment

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Nonmarket Strategy in Business Organizations: A Global Assessment - Parnell, John A
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This book explores nonmarket strategy (NMS) in firms by invoking economic, political and philosophical perspectives. Featuring data from the USA, the UK, India, China, Mexico and other countries, the author links NMS to economic freedom, regional development, corruption and other national factors. Nonmarket strategy (NMS) refers to any part of a firm's strategy that seeks to generate superior performance through means not directly associated with market activity, such as lobbying legislators, colluding with rivals to ...

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Nonmarket Strategy in Business Organizations: A Global Assessment 2018, Springer, Cham

ISBN-13: 9783319932415

2019 edition

Hardcover

Nonmarket Strategy in Business Organizations: A Global Assessment 2018, Springer, Cham

ISBN-13: 9783030066192

Trade paperback