No Small Potatoes: How My Family Potato Salad Recipe Is Fast Becoming a Billion Dollar Business


In 1960 when twenty-five-year-old Al Reser became president of the potato salad manufacturing business which his parents began in their Oregon farmhouse kitchen ten years earlier, the company had a dozen or so part-time employees and annual sales of $300,000. Accountants told Al that the business was a likely candidate for bankruptcy. What the balance sheets didn't account for, however, was the perseverance, hard work, and ingenuity of Al Reser. Today, Reser's Fine Foods is one of the most respected and admired companies in ...

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