No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

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"Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments - the ultra-affluent, affluent, and mass-affluent - and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glazer-Kennedy Insider's CircleTM clients. This revised edition in the popular No B.S. series is the fastest and surest path to successfully reposition businesses, products, and ...

No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich 2015, Entrepreneur Press

ISBN-13: 9781599185361

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