New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility

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Griffin shows executives how to take the initiative in strategically managing a company's reputation, and describes a host of new and robust methods to help ensure that a company's reputation can withstand the major crises and unforeseen events that threaten it.

New Strategies for Reputation Management: Gaining Control of Issues, Crises and Corporate Social Responsibility 2009, Kogan Page, Philadelphia, PA

ISBN-13: 9780749456337

Trade paperback

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New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility 2008, Kogan Page, London, England

ISBN-13: 9780749450076

Hardcover

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