New Product Forecasting: An Applied Approach

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Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product ...

New Product Forecasting: An Applied Approach 2006, M.E. Sharpe

ISBN-13: 9780765616104

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