The global consumer product market is exploding. In 2006 alone,150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will evenexist five years from now. Written for small business owners and entrepreneurs looking foran inside track on new product development, New ProductDevelopment for Dummies offers you a unique opportunity tolearn from two consummate insiders the secrets of successfullydeveloping, marketing and making a bundle from a new product ...

New Product Development for Dummies 2007, For Dummies, Indianapolis, IN

ISBN-13: 9780470117705

Trade paperback