New Methods of Competing in the Global Marketplace: Critical Success Factors from Service and Manufacturing

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For well over a century, manufacturing has dictated the developmental growth of management in business, mainly in achieving lower costs and higher quality. The strength of the economy, however, continues to move quickly toward the service sector, bringing with it a number of innovative management techniques tailored to customer service operations. Highlighting the value of using contemporary innovations to help achieve success, New Methods of Competing in the Global Marketplace outlines the benefits that companies can ...

New Methods of Competing in the Global Marketplace: Critical Success Factors from Service and Manufacturing 2008, CRC Press, Boca Raton, FL

ISBN-13: 9781420051261

Hardcover

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