New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators

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"You can't schedule it, you can't mandate it, and you're not going to find it in a safe, tidy package. New Ideas About New Ideas is a roadmap to the places where innovation comes from. Read this and you'll understand more about who has it, why you need to hire them, and how to help make the magic work."-Rick Levine, co-author, The Cluetrain ManifestoNew Ideas About New Ideas introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. A one-of-a-kind ...

New Ideas about New Ideas: Insights on Creativity from the World's Leading Innovators 2003, Basic Books, Cambridge, MA

ISBN-13: 9780738207803

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New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators 2002, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273661689

Paperback

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