Never Say "No Comment": How Spin Doctors Answer Questions

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Write The First Customer Review

- Go behind the scenes of 'Spin College' a top-secret media training centre where the Reporter From Hell teaches an engineer, a customer service executive and a police chief to use the common sense language of professional spokespersons. - Play the Spin Doctor's Game to avoid the traps of negative messages and negative people. - Write a One-Minute Power Message about the most important issues in your life or career, using a simple template.

Never Say "No Comment": How Spin Doctors Answer Questions 2004, L B Publishing Services, Toronto

ISBN-13: 9780969736936

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