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Neuromarketing: Exploring the Brain of the Consumer

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Neuromarketing: Exploring the Brain of the Consumer - Zurawicki, Leon
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Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.

Neuromarketing: Exploring the Brain of the Consumer 2016, Springer

ISBN-13: 9783662501870

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Neuromarketing: Exploring the Brain of the Consumer 2010, Springer, Berlin, Germany

ISBN-13: 9783540778288

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