Neuroauthority: How to Create Authority Positioning in the Subconscious and Be Remembered

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What is "NeuroAuthority" anyway? At a high level, it's the combination of neuroscience and authority marketing. Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled awareness. Authority marketing helps entrepreneurs leverage their knowledge ...

Neuroauthority: How to Create Authority Positioning in the Subconscious and Be Remembered 2017, Ainsley & Allen

ISBN-13: 9780997585520

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