Neuro Web Design: What Makes Them Click?

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Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas.

Neuro Web Design: What Makes Them Click? 2009, New Riders Publishing, Berkeley, CA

ISBN-13: 9780321603609

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