Net Gain: Expanding Markets Through Virtual Communities

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"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media".

Net Gain: Expanding Markets Through Virtual Communities 1997, Harvard Business School Press, Boston, MA

ISBN-13: 9780875847597

Hardcover

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