Nation Branding, Public Relations and Soft Power: Corporatising Poland

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This book provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, ...

Nation Branding, Public Relations and Soft Power: Corporatising Poland 2016, Routledge, London

ISBN-13: 9781138818835

Hardcover

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