Your museum's success is directly connected to its ability to communicate with the public. It is for this reason that public relations are so important to each and every museum. However, creating a relationship with the community can often be difficult. Thankfully, Donald Adams' Museum Public Relations, the first book dedicated to public relations as a form of museum management, provides the direction to put your institution in touch with those it seeks to serve. Moreover, it demonstrates in an organized and easy-to-read ...

Museum Public Relations 1995, Altamira Press, Nashville, TN

ISBN-13: 9780910050654