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Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the ...

Museum Management and Marketing 2007, Routledge, London, England

ISBN-13: 9780415396295

Trade paperback

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Museum Management and Marketing 2007, Routledge, London, England

ISBN-13: 9780415396288

Hardcover

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