Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games

by

Write The First Customer Review

Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual ...

Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games 2016, Springer Gabler

ISBN-13: 9783658121044

2016 edition

Trade paperback

Select