Knowing what is the right thing to do is one thing. bringing yourself to do it is often quite another. This book is addressed to those who ask, 'Why should I be moral?' It explores strategies and tactics for evoking moral responses from people, especially in political contexts where so much is at stake.

Motivating Political Morality 1992, Wiley-Blackwell, Cambridge, MA

ISBN-13: 9781557863324

Trade paperback

Motivating Political Morality 1992, Blackwell Publishers, Cambridge, MA

ISBN-13: 9781557862471