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Morality and the Market: Consumer Pressure for Corporate Accountability

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Morality and the Market: Consumer Pressure for Corporate Accountability - Smith, N. Craig
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Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, ...

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Morality and the Market: Consumer Pressure for Corporate Accountability 2016, Routledge, London

ISBN-13: 9781138820678

Paperback

Morality and the Market: Consumer Pressure for Corporate Accountability 2014, Routledge, London

ISBN-13: 9781138820623

Hardcover

Morality and the Market: Consumer Pressure for Corporate Accountability 1991, Routledge

ISBN-13: 9780415058216

Trade paperback

Morality and the Market: Consumer Pressure for Corporate Accountability 1990, Routledge, London, England

ISBN-13: 9780415004374

Hardcover