Money for the Bank: A Banker's Guide to Marketing

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Banking is a complex, competitive business in which success can never be taken for granted. Investment bankers need to rely not only on their own skills and the capabilities of their banks, but on careful preparation, good marketing presentations, a thorough understanding of the customer, an awareness of the pitfalls, persistence, common sense and an ability to learn from their own and other peoples' mistakes. Written by a veteran banker with five years of firsthand experience as a corporate customer of investment banks, ...

Money for the Bank: A Banker's Guide to Marketing 2005, Chameleon Press

ISBN-13: 9789628674060

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