Modern Analysis of Customer Surveys: with Applications Using R

by ,

Write The First Customer Review

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. ...

Modern Analysis of Customer Surveys: with Applications Using R 2012, Wiley-Blackwell, Hoboken

ISBN-13: 9780470971284

Hardcover

Select