Mixed Method Research Design: An Application in Consumer-Brand Relationships (Cbr)

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Mixed Method Research Design: An Application in Consumer-Brand Relationships (Cbr) - Sreejesh, S, and Mohapatra, Sanjay
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This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.

Mixed Method Research Design: An Application in Consumer-Brand Relationships (Cbr) 2017, Springer

ISBN-13: 9783319349688

Softcover Reprint of the Origi edition

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Mixed Method Research Design: An Application in Consumer-Brand Relationships (Cbr) 2013, Springer

ISBN-13: 9783319026862

2014 edition

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