Early Access to Black Friday | $20 Coupon. Get the code »

Mining the Web: Transforming Customer Data Into Customer Value

by ,

Write The First Customer Review
Mining the Web: Transforming Customer Data Into Customer Value - Linoff, Gordon S, and Berry, Michael J a
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT ...

Mining the Web: Transforming Customer Data Into Customer Value 2002, John Wiley & Sons, New York, NY

ISBN-13: 9780471416098

Trade paperback

Select