"Brian Wansink is a rare combination - an innovative scientist with a sense of humour and a very creative approach to the science of eating. I urge you to read his remarkable book." (Mike Huckabee, US Senator). "Brian Wansink is the Sherlock Holmes of food...We would each do well to be mindful of what he recommends." (Kelly D. Brownell Ph.D., ...
"Brian Wansink is a rare combination - an innovative scientist with a sense of humour and a very creative approach to the science of eating. I urge you to read his remarkable book." (Mike Huckabee, US Senator). "Brian Wansink is the Sherlock Holmes of food...We would each do well to be mindful of what he recommends." (Kelly D. Brownell Ph.D., Director of the Rudd Centre for Food Policy, Yale University). Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision. By gaining knowledge of your eating habits, he demonstrates that it is entirely possible to lose a stone in weight. No crash diets, no frustrating calorie counting, and no starving yourself: just a simple awareness of what you eat. While detailing his simple and fascinating studies, Dr. Wansink explains: how people don't eat calories, they eat volume; how we are manipulated by brand, appearance and parental habits more than price and our choices; and, what your favourite comfort food says about you. With an insightful, incredible exploration into our habits, and what makes us eat the way we eat, Dr. Wansink demonstrates that it's not what we eat - it's how we eat it.
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New. Every day, we each make around 200 decisions about eating. But studies have shown that 90 percent of these decisions are made without any conscious choice. Dr Brian Wansink lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively.
I read this, then I read it again, then I suggested we read it in my book club -- we LOVED this book, all nine of us! We had one of our best discussions ever after reading this book about all kinds of simple ways to eat slightly less forever! Ways that you can engineer into your life and never have to think about again. This is a terriffic book!
Jan 31, 2008
The author did a great job of mixing fascinating research into a fun read. Very helpful and motivating.
May 3, 2007
Great, fast read
Terrific fast read, lots of truths about how we eat; highly recommended.
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