Microeconomics: Principles, Applications, and Tools

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Microeconomics: Principles, Applications, and Tools - O'Sullivan, Arthur
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The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics-1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.

Microeconomics: Principles, Applications, and Tools 2010, Prentice Hall

ISBN-13: 9780132479110

6th edition

Unknown binding

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Microeconomics: Principles, Applications, and Tools 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136094050

6th Revised edition

Trade paperback

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