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Merchandising: Theory, Principles, and Practice

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Merchandising: Theory, Principles, and Practice - Kunz, Grace I
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This book focuses on the process of mercahndising. Principles are applied to the planning. development and presentation of product lines in both manufacturing and retailing sectors. This also relates the role of merchandising to other business fundamenals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed. New to this edition/CD ROM features: Learning activities at the end of each chapter to be used in conjunction with Sourcing Simulator (student version), a ...

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Merchandising: Theory, Principles, and Practice 2004, Fairchild Books & Visuals, New York, NY

ISBN-13: 9781563673535

2nd Student edition

Hardcover