Meeting Customer Needs

by

Smith covers the key marketing issues facing managers, including marketing planning, purchasing and supply, pricing, design, and development of products and service, promotion and achieving quality customer service.

Meeting Customer Needs 2003, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750659840

3rd edition

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Meeting Customer Needs 1997, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750633918

2nd Revised edition

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Meeting Customer Needs 1994, Butterworth-Heinemann

ISBN-13: 9780750606684

Unabridged

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