Meet the People: Why Businesses Must Engage with Public Opinion to Manage and Enhance Their Reputations

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The power of the public. A revolution has taken place in corporate communications in recent years. Democracy has arrived. The ongoing expansion of the web - and above all social media - means the public have the power to shape the image and reputation of businesses in giant public conversations. On social media platforms, blogs, consumer websites, web forums and comment threads, ordinary people are taking the lead in defining how businesses are seen by the outside world. The entire corporate communications model has been ...

Meet the People: Why businesses must engage with public opinion to manage and enhance their reputations 2013, Harriman House Publishing, Petersfield

ISBN-13: 9780857192578

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