How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? (This book) addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. ...

Media Today 2002, Houghton Mifflin, Boston, MA

ISBN-13: 9780618054381

2nd edition

Trade paperback

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Media Today 1999, Houghton Mifflin, Boston, MA

ISBN-13: 9780395870778

Hardcover

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