Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the ...

Media Now: Understanding Media, Culture, and Technology 2006, Wadsworth Publishing Company

ISBN-13: 9780534606435

5th edition


Media Now: Understanding Media Culture and Technology 2004, Wadsworth Publishing Company

ISBN-13: 9780534620219

4th edition

Unknown binding