Media Management: Leveraging Content for Profitable Growth

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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and ...

Media Management: Leveraging Content for Profitable Growth 2010, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783642078866

Trade paperback

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Media Management: Leveraging Content for Profitable Growth 2002, Springer, Berlin, Germany

ISBN-13: 9783540440055

2003 edition

Hardcover

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