Media: From Chaos to Clarity


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Media: From Chaos to Clarity - Franks, Judy Ungar
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What happens when you apply old-school media thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone media era to unveil the Five Global Truths that make sense of a messy media world. Author Judy Franks takes the reader on a journey that departs the old, Newtonian media universe and enters a new world of media chaos where media work in exciting ways. The Five Global Truths offer practical solutions that can guide more integrated outcomes in a fractured marketing world ...

Media: From Chaos to Clarity 2015, Marketing Democracy, Limitedbooks Group

ISBN-13: 9780983466215

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