Media Competition and Coexistence: The Theory of the Niche

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This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting, cable, and the Internet, author John W. Dimmick studies the media industries through the niche theory lens, developed by bioecologists to explain competition and coexistence. He examines the targets of the different media--audience, ...

Media Competition and Coexistence: The Theory of the Niche 2014, Routledge, London

ISBN-13: 9780415761680

Paperback

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Media Competition and Coexistence: The Theory of the Niche 2002, Routledge, Mahwah, NJ

ISBN-13: 9780805837872

Hardcover

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