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Media Audiences: Effects, Users, Institutions, and Power

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Media Audiences: Effects, Users, Institutions, and Power - Sullivan, John L.
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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as ...

Media Audiences: Effects, Users, Institutions, and Power 2012, SAGE Publications Inc, Thousand Oaks

ISBN-13: 9781412970426

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