The Mechanical Bride: Folklore of Industrial Man

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This is the devastating book which first established Marshall McLuhan's reputation as the foremost (and the wittiest) critic of modern mass communications. The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and ...

The Mechanical Bride: Folklore of Industrial Man 2008, Gingko Press

ISBN-13: 9781584232438

Trade paperback

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The Mechanical Bride: Folklore of Industrial Man 2002, Gingko Press

ISBN-13: 9781584230502

50th Anniversary edition

Hardcover

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Mechanical Bride: Folklore of Industrial Man 1951, Vanguard Press

ISBN-13: 9780814901588

Hardcover

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