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Maximum Influence: The 12 Universal Laws of Power Persuasion

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Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.

Maximum Influence: The 12 Universal Laws of Power Persuasion 2013, Amacom, New York

ISBN-13: 9780814432099

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Maximum Influence: The 12 Universal Laws of Power Persuasion 2004, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814472583

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