Maximizing Value Propositions to Increase Project Success Rates

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Value proposition, an old concept, is taking on new significance in today???s innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resulted in less than a 10 percent success rate for concepts that started through the product cycle; this can no longer be tolerated. This new book on value propositions outlines a systematic approach to making an early evaluation ...

Maximizing Value Propositions to Increase Project Success Rates 2014, Productivity Press, Boca Raton

ISBN-13: 9781466570757

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