Maximizing Commerce and Marketing Strategies Through Micro-Blogging

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The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business's strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights ...

Maximizing Commerce and Marketing Strategies Through Micro-Blogging 2015, Idea Group,U.S., Harrisburg, PA

ISBN-13: 9781466684089

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