Mattel 70 Years: Of Innovation and Play


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Celebrating the spectacular history of Mattel, this volume brings together archival images from the company's early years and expresses the joy and energy of all the toys since its founding, a fantastic tribute to the happiness of childhood and the enduring memories of life's best moments. Readers of all ages will delight in rediscovering their favorite toys and learning the stories behind them.

Mattel 70 Years of Innovation and Play 2015, Assouline

ISBN-13: 9781614284604