Mathematical Models of Distribution Channels

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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Mathematical Models of Distribution Channels 2010, Springer-Verlag New York Inc., New York, NY

ISBN-13: 9781441953025

Paperback

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Mathematical Models of Distribution Channels 2004, Springer, New York, NY

ISBN-13: 9781402071638

2004 edition

Hardcover

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