Mastering the Globalization of Business

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The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and ...

Mastering the Globalization of Business 2005, Palgrave

ISBN-13: 9781403921499

2004 edition

Trade paperback

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