Mastering Data Mining: The Art and Science of Customer Relationship Management

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Mastering Data Mining: The Art and Science of Customer Relationship Management - Berry, Michael J a, and Linoff, Gordon S
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"Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc. "This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit Mastering Data Mining In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in ...

Mastering Data Mining: The Art and Science of Customer Relationship Management 1999, Wiley, New York, NY

ISBN-13: 9780471331230

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