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Mass Communication Theory: An Introduction

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The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and by practitioners. The wealth of thinking in the field; the enormous range of issues studied and questions raised; the proliferation of schools, approaches and tendencies: McQuail marshalls this welter of material into a clear, easy to follow textbook for students at all levels of communication studies. He reviews: ways ...

Mass Communication Theory an Introduction 1994, Sage Publications Ltd, London

ISBN-13: 9780803977853

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Mass Communication Theory an Introduction 1994, Sage Publications Ltd, London

ISBN-13: 9780803977846

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Mass Communication Theory: An Introduction 1987, Sage Publications (CA)

ISBN-13: 9780803980709

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Mass Communication Theory: An Introduction 1987, Sage Publications (CA)

ISBN-13: 9780803980693

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Mass Communication Theory: An Introduction 1983, Sage Publications (CA), London, England

ISBN-13: 9780803997707

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Mass Communication Theory: An Introduction 1983, Sage Publications (CA), London, England

ISBN-13: 9780803997714

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