'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60s' Jim McGuigan , Professor of Cultural Analysis, Loughborough University Why is McLuhan important? What use can we make of his approach to the media today? In this ...

Marshall McLuhan 2004, Sage Publications Ltd, London

ISBN-13: 9780761952657

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Marshall McLuhan 2004, Sage Publications Ltd, London

ISBN-13: 9780761952640

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