Married to the Brand: Why Consumers Bond with Some Brands for Life

by

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"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket.

Married to the Brand: Why Consumers Bond with Some Brands for Life 2016, Brilliance Audio

ISBN-13: 9781531865641

MP3 format

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Married to the Brand: Why Consumers Bond with Some Brands for Life 2005, Gallup Press, New York, NY

ISBN-13: 9781595620057

Hardcover

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Married to the Brand: Why Consumers Bond with Some Brands for Life 2005, Gallup Press, New York, NY

ISBN-13: 9781595620095

Trade paperback

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